Finally, this is what I’ve been looking forward to since the idea of turning the Shop of the Month segment into the Shop of the Week
. This segment will be posted every Sunday but since the 1st day of July starts on Wednesday, we will start the Shop the Week series today=)
Our very first shop to be featured is You Are What You Love
. The shop is owned by Aprile Elcich and she makes beautiful collages out of vintages books and paper. I sent Aprile a bunch of questions for the Q&A and I enjoyed her candid answers. For such a young age, I admire her sense of creativity and boldness in launching her own home business. Let’s get to know Aprile a little bit more:
What’s the inspiration behind your shop’s name?
You Are What You Love is actually a song by Jenny Lewis, one of my favourite musicians. I just think it’s an amazing quote and it makes you think about what you love the most. I love collage and making art, and so it seemed to me like a natural match. It might not be the most catchy, but I still like it!
How old is your shop?
Hmm, Etsy says I joined in 2007 but I think there was a lot of procrastinating along the way. It was probably late in 2008 that I actually started selling my work, which was also the same time I started to concentrate on my collages more seriously.
aprile’s work station
What inspired you to start your own home business?
I’ve always been inspired to start my own business, I don’t even know where it came from! I was always that kid who had a lemonade stand, or sold jewelry or whatever I could find. While other kids dreamed of being veterinarians or ballet dancers, I had dreams of opening art galleries, restaurants, or retail stores. It helps that I feel more comfortable being in charge, haha.
sweet Aprile dry and warm
beneath her boothe’s umbrella
for Toronto’s Big on Bloor street festival
What was the toughest challenge you faced so far?
Luckily, I haven’t had any major challenges. The most challenging thing is to keep yourself working towards a goal every time. The thing with artist-types sometimes is that we get into these lulls, where we lack inspiration and feel like everything we make isn’t good enough. It’s a challenge to get over this and continue doing what you love to do.
How did you get over it?
I stopped making excuses and thinking about what I would “rather be doing.” The bottom line is always that when I get into making my collages, I love every minute of it! Voila, no more road blocks.
paper collage and nature
Please Name. . .
the things you do when you’re not busy in your shop:
I’m really boring, haha: Reading my RSS feeds, “window shopping” online, reading (non-fiction usually), going to the market, relaxing at home…
stuff inside your bag you can’t leave home without:
Believe it or not my bag is always nearly empty. My wallet, business cards, a pen and my day planner.
your favorite shops:
Online shops? There are too many!
These are shops I visit often:
your top 3 favorite picks from your shop:
What tips would you want to share for aspiring home based entrepreneurs like you?
Don’t ever get discouraged, and make sure you are always surrounding yourself with inspiring people and ideas. And of course, never run out of ideas.
Wasn’t that a great interview? Don’t forget to visit Aprile’s Etsy shop and her website to see more of her work. You can also check out her Etsy window to the right. And here are my personal favorites from her shop:
My faves from You Are What You Love
Because I’m not familiar with the artist, I looked up the song You Are What You Love by Jenny Lewis and here is the video:
wait there’s more:
is having a shop sale this week and she’s giving away one set of these lovely plant markers. Hop over her blog
today to know more:
**if you want to be featured
as Shop of the Week,
send me an email at